Daily Quote: A Genuine Leader
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met all the same are googl'ing you lot. Let's confront it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Cyberspace Research Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over l or 60% by this twelvemonth.
Some people might tin can it ego-surfing, simply it's actually a practiced do to see what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about you lot. Hiring managers want to see if you have a clean record in Google, which is your permanent tape because every move you brand (yes even a web log comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Try doing it correct at present and see what you become.
There is no hiding from Google!
Google keeps runway of just about everything you practise on the cyberspace. It patrols and captures your online behavior, such as when you lot post on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a consummate picture (nigh like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will be able to find out everything about you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand tin can't hide from Google. In that location is 1 major exception to this though.
Common names
If your name is mutual, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 1000000 results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the top 10 results, that may be doable, if yous either become very famous or work extremely hard at edifice content each and every day for your entire life. At the age of sixty yous might detect out that Google changed their algorithm and y'all'll lose all that hard work. The point being is that you'll accept to differentiate your name in gild to rank loftier. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'southward of eight and higher! Your weblog posts about these celebrities volition never stop upward on the top xx results for their name unless you are Perez Hilton. If your proper name is the aforementioned as a celebrities, y'all are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, merely even with C-level celebrities, you lot don't stand a chance. If you lot are stuck with a celebrity proper noun, I suggest that you build your brand effectually an area of your expertise or interest and connect it to your make proper name.
Unique names
While growing upwards, you might accept been made fun of people of your unique proper name considering it was "different." Although you were ostracized and fabricated fun of, right now you become to express joy at anybody else! With a distinct proper noun, you are able to easily manipulate the results for your name on search engines. When you get to your high school reunion and see your friends, you'll become the last express joy because you tin can be visible and control perceptions, while they only cannot. When you Google your name, whether you have results that reflect your brand, you'll see how hard it will exist to rank high for information technology or not. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if y'all work very hard, you'll ain the top 10 results for your proper name.
In my side by side post, I'll talk about what you can do to gain control over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/daily-quote-genuine-leader.html
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